of choice through Chichaku. Chichaku/WebLite Corporation. 111 - 3823 Henning
Drive,. Burnaby, B.C. V5C 6P3
WWW.CHICHAKU.COM
Accessing the affluent Chinese traveler We put your business at their fingertips Chichaku is a unique travel web site, customized for the sophisticated Chinese traveler. The on-line travel magazine format highlights where to stay, dine, go, shop, and more. Your Chichaku listing will enable you to speak directly to the vast Chinese travel market. There are over four million wealthy Chinese in North America, and over 100 million outbound travelers in China.
Make Switzerland their destination of choice through Chichaku.
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Table of Contents 3 4 5 6 7 8 9 10 11 12 13 14
World Travel Trends - 2012 Current Chinese Travel Trends The Sophisticated Chinese Traveler Reaching the Chinese Traveler Chichaku Brings the Chinese Traveler to Switzerland Chichaku = Clean Clear Information in Chinese How Chichaku Will Affect Your Business Premium Listing Options Standard Listing and Banner Options Advertising Options Listing and Advertising Rates The Chichaku Team
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
World Travel Trends - 2012 Chinese travelers now account for almost 10% of the world’s tourism expenditure. If we include Hong Kong, Singapore and Taiwan Chinese speakers account for over 14% of the world’s travelling public. Russia – Chichaku has a 20% readership rate in Russia – is the next fastest growing group of travelers.
These numbers seem fantastical, but these are real and point to the tectonic shift going on globally in travel and trade. Increased travel spend from developing countries and decreased budgets in Europe points the way to future travel trends. -Samantha Shankman
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
The Sophisticated Chinese Traveler The sophisticated Chinese traveler is experience and learning driven. He or she is also value driven. Perceived value ranks higher than cost when making travel choices. This traveler is looking for: • • •
• • • • • • •
Quality golf courses Interesting wineries Honeymoon and wedding venues Unique bed & breakfasts Fine dining Spa experiences Surfing, diving and deep sea fishing Nature parks & wildlife sightings Unique shopping opportunities. The list is endless
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Current Chinese Travel Trends
•
Switzerland is the most desired destination in Europe for Chinese travellers. BC Visitors - English-speaking countries Declining numbers of English Speaking Visitors 300,000
3,600,000
250,000
3,400,000
200,000
3,200,000
150,000 3,000,000
100,000
USA
•
Increase in Chinese travel to Switzerland – 2011: 41.8% The World Travel Organization (WTO) estimates the number of outbound Chinese travelers will reach 100 million by 2015 The average Chinese traveler stays 23 days in a country and spends an average of $7,200 per person China’s internet user population is now over 538 million, making Chinese the number one internet language world-wide
Australasia/UK
• •
Australisia UK USA
2,800,000
50,000 0
2,600,000 2005
2006
2007
2008
2009
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Reaching the Chinese Traveler While word of mouth is and always will be important: •
“Social media is quick, influential, popular and cool” – China Travel Trends
•
95% of Chinese internet users find companies engaged in micro-blogging are more trustworthy
•
A digital presence reaches a larger audience reaching out to where wealth is growing faster (2nd tier cities)
•
Although Chinese tourists look online for their travel information, decision-making is based on more than the cost of a service, product or experience
•
Chinese travellers access information through social media, blogs/microblogs, traveller review websites (daodao.com – Chinese version of tripadvisor.com)
Sources of Travel information in China
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Bringing the Chinese traveller to Switzerland Putting your listing on the Chichaku web site is the most cost effective and efficient way to reach affluent Chinese travelers, whether they come from North America or China. The sophisticated Chinese traveler can generally speak English, but their preference is to read about travel destination in their own language. When you work with the Chichaku team you are working with people who know the Chinese market. We are experts in marketing western businesses to the Chinese market
Chichaku readers are independent travelers between the ages of 26 and 44. They are well-travelled – 6 weeks a year on average, wealthy, and enjoy on-line travel magazines, with the option to read about destinations in their own language. These travelers read Chichaku because: 1. Over 2200 pages of content 2. Highly ranked on Chinese search engines 3. International coverage Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Chichaku = clean & clear information in Chinese
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
How Chichaku will benefit your business Chichaku gives your Switzerland based business access to two distinct markets. The travelers in each of these markets are intelligent, adventurous and on the move: •
With 1,000,000 Chinese living in Canada, the trend setters of Chinese culture are keen to explore Switzerland. These potential travelers are already close by
•
Your business will also be presented to the potential 100 million outbound travelers from China
•
Affluent Chinese tourists are less inclined to travel with group and package tours. They prefer to be free to explore a variety of shops, activities and other attractions
•
Flexible independent travel, or FIT and Fly & Drive are the fastest growing trends for Chinese travelers, giving them even more opportunities to visit your business Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Chichaku Listing Options Standard Listing - €375 for one year This is the ideal entry package. It will establish your presence in the Chinese marketplace, yet give you options to expand the depth of your coverage as your business grows. There will be clickable links to your page in relevant feature articles. Included are: • Two pages, one in English and one in Chinese
•
One banner photo and one or two smaller photos within the text area, if space is available
•
A 250 word description of your business, translated into Chinese
•
A map, showing your location
•
Your contact information
•
Additions, such as a video, may be added at extra cost Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Chichaku Listing Options Premium listings - €750 for one year • 12 page mini-site of information and a slideshow to fully showcase your business and differentiate from your competitors – 6 pages in English and 6 in Chinese • A one year listing, 12 pages, for under $2.75 per day • Prominently displayed at top level theme pages • Options to add supplementary pages
All these pages on one premium listing
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Chichaku Advertising Options Banner images - €550 to €1200* • One large, eye-catching rotating top banner image linked direct to your listing • Can be featured at global, continental, national, regional and city level to achieve desired level of exposure Side bar ads - €225 to €450* • Can be page and topic specific – • linked to relevant content pages and internal Chichaku listings as well as external websites Footer Banner ads - €300 to €600* • Can be page and topic specific – • linked to relevant content pages and internal Chichaku listings as well as external websites * conditions apply –limited space Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
Chichaku Listing and Advertising Rates Listings Options
Frequency
Size
Cost
Premium Plus
Annual
12 pages plus banner image 6 Chinese – 6 English
€1100/year
Premium
Annual
12 pages - 6 Chinese – 6 English
€750/year
Standard
Annual
2 pages - 1 Chinese – 1 English
€375/year
Advertising Options
4 months
8 months
12 months
Banner images (conditions apply –limited space)
€550
€750
€1200
Footer ads
€300
€450
€600
Sidebar ads
€225
€350
€450
Video Options
Hosting
Subtitles
Dubbing
€75/2minute video/year
€100/minute
€175/minute
Mini-website – ask for quote
Marketing packages – ask for quote Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
The Chichaku Team – Switzerland CEO - International Managing Editor
Jonathon Reynolds has been in the travel business for 30 years as both a writer and a business owner. He has worked and taught on tourism development and marketing in Brazil, Russia, Europe, Australia, Latin America the USA and Canada. Chichaku allows him to combine his passion for travel and writing with his passion for marketing. When not working Jonathon can be found – or not found – in the closest wilderness area paddling, hiking or climbing.
COO - Chief Operating Officer
Ivan Chow was born and raised in Hong Kong and moved to Canada where he graduated from the University of British Columbia. With over 20 years of in telecom and IT research and development, Ivan is perfectly situated to create a bridge between China and the Western world. Fluent in Mandarin, Cantonese and English, he has extensive business networks in China and North America. If there is a technical solution to any problem, Ivan will find it.
Switzerland Editor
Maria Schenderlein, based in Leipzig/ Germany, has been working as a cultural manager over the past decade and accompanied various classical music festivals as production manager and head of PR. Maria is now running her own PR agency and enjoys writing and being the mediator between the creative sector and the press. In her spare time, travelling is a must do; whether far or near. She loves sharing her travel experiences and all that is to know about Germany with the Chichaku community.
Chichaku/WebLite Corporation 111 - 3823 Henning Drive, Burnaby, B.C. V5C 6P3
[email protected] www.chichaku.com
