International - Cornelsen Verlag

Cornelsen Publishing Group

Cornelsen Verlag

International

Cornelsen Verlag Scriptor

Newsletter

Cornelsen Experimenta Oldenbourg Publishing Group VERITAS Verlag Sauerländer Publishing Group FRAUS Group Czech. Rep./Slovak. Rep BC Edukacja/Poland

Welcome to the World of Learning

Promoting learning success in the digital age Variety of educational media in schools

No. 1 · 2010 P. 3 3,000 teachers of German as a foreign language meet in Jena P. 6 Cornelsen Vocational Training P. 8 studio d B2 Communication in Business

International Relations and Foreign Rights

IN BRIEF

New licensed editions On this page you will once again find the titles of our latest licensed editions. The titles are published by Cornelsen Verlag and Cornelsen Verlag Scriptor. Lernen mit Rufus Rabenschlau, (Learning with Rufus Raven) Poland, BC Edukacja, are colourful game and handicraft books which provide a variety of activities and motivate children to learn; just the right thing for curious children of four years and upwards. Das professionelle 1x1, (Professional Basics) Czech Republic, Grada Publishing, shows the reader how to develop his personal guerillamarketing-tactics and and conduct attention-grabbing advertising campaigns in companies and institutions of all sizes. lextra interactive language courses for beginners (English, French, Spanish, Italian), Poland, BC Edukacja, Star detectives Anita Andress und Derek Dexter investigate a spectacular case. Learners follow the exciting detective story and learn conversational idioms and language structures in front of the television. Matters Series, China, Shanghai Foreign Language Education Press, enables learners to use English in everyday situations and in business contexts. The course materials use a communicative approach but also revise all important grammatical structures. Your Newsletter Editors

Frankfurt Book Fair: Five Cornelsen products receive awards On the opening day of the Frankfurt Book Fair, five products published by Cornelsen were awarded the German Software Prize GIGA-Maus 2009. Cornelsen Trainer Mathe for Nintendo DS received the award in the category of Best Learning Program for Mathematics as well as the group award in the category Software for Children of 10 Years and Upwards.

in the category Mathematics for Children between 6 and 10 years old was 2weistein Lernen-Trainieren-Spielen (Learn-PractisePlay). GIGA-Maus is a recognised seal of quality for software and onlinelearning products suitable for the whole family.

The award for Best Program for Mobile Learning for the whole family went to Lextra iTalk Business. The award for Best Learning Program for German went to Lernvitamin Diktattrainer, the Best Learning Program in Natural Sciences was Physik Oberstufe (Advanced Level Physics), and the Best Learning Program 2

Cornelsen International Newsletter 1/2010

Cornelsen was also among the prizewinners of the “Erasmus Euromedia Awards 2009”. The “Special Award for Education & Ethics” went to the DVD-ROM Against Antisemitism, published by co-operation partners Cornelsen, Centre for Anti-Semitism Research Berlin, LISUM Berlin-Brandenburg and the American Jewish Committee. Fraus Publishers from the Czech Republic, a publishing house belonging to the Cornelsen Publishing Group, won this year‘s Silver Award for the title Matematika 5 and the Bronze Award for Dejepis 6 (History 6) at the European Educational Publishers Group‘s Best European Schoolbook Awards Ceremony.

∙ Just Licensed ∙ Just Licensed ∙ Just Licensed ∙ Just Licensed ∙ Just Licensed ∙ Just Licensed ∙

IN BRIEF

In every International Newsletter we present you with a selection of the licensed editions which have already appeared, as well as licensing contracts which have just been signed. If you would like to examine any of these titles, just let us know. We would be happy to send you a copy as long as the rights are still available in your language area.

3,000 teachers of German as a foreign language from 111 different countries meet in Jena

China East China Normal University Press • Unterrichtsmethoden I • Unterrichtsmethoden II • Was ist guter Unterricht? • Leitfaden Unterrichtsvorbereitung guide books for teachers China Machine Press • lextra interactive language course business English: Meetings Presentations, Communications, Negotiations, interactive DVDs Poland BC Edukacja • Training international: Präsentieren – wirkungsvoll und strukturiert • Training international: Teamentwicklung • Training international: Konfliktmanagement bilingual business guidebooks Vietnam NTV • lextra interactive language course business English: Meetings, Presentations, Communications, Negotiations, interactive DVDs United Kingdom Oxford University Press • Short Course series: English for Negotiating, English for Legal Professionals (monolingual edition)

Every four years, linguists, cultural specialists and teachers of German from throughout the world gather together to exchange ideas and share experiences at the largest event relating to German language teaching and culture. This year the fourteenth international German teacher’s conference [XIV. Internationale Deutschlehrertagung (IDT)] took place in Jena and Weimar in Thuringia from 3rd to 8th August under the motto “Move up with German” Cornelsen was one of the main sponsors and suppliers of the IDT and the Cornelsen stand proved to be a popular meeting point for the German teachers present. The numerous work-

shops presenting materials for German as a Foreign Language also offered the attendees a wide variety of opportunities to get to know Cornelsen publications better. A presentation of the multimedia components of studio d achieved the most popularity, with an audience of over 150: Professor Hermann Funk and the studio d author and editorial team introduced interactive whiteboard materials, curriculum planners and the new studio d B2. Cornelsen Verlag CEO Hartmuth Brill received the visitors at the reception that followed. There were numerous opportunities to talk business in a relaxed atmosphere.

studio-d-components at a glance

Audio trainer for studio d!

Stop press!

A new audio trainer (CD plus booklet) is available for users of our series studio d (German as a Foreign Language for Adults) at level A1 of the Common European Framework of Reference. This portable language-laboratory for people on the move provides practice material especially tailored to the needs of beginners with little language learning experience. Interested? Get in touch!


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BACKGROUND

BACKGROUND

Promoting learning success in the digital age Variety of educational media in schools The plan made headlines worldwide. E-books were ‘in’ and printed books were ‘out’ for California’s governor Arnold Schwarzenegger, who wanted to introduce free digital books into classrooms by the beginning of the new school year. Unfortunately only 16 such PDF books were available at the start of the new classes and the teachers’ union scoffed, “Before we invest in such expensive toys we should buy new print versions of school books”. Schools also complained of inadequate IT equipment and lack of professional training for teachers in this field.

Yet in other countries too, not least in Germany, requirements and reality are still poles apart and the use of IT in school education is still developing. This difficult atmosphere is the environment in which educational publishers – including Cornelsen – are trying to place their digital products. The gatekeepers of IT use in schools – and at the same time the most important target group for publishers – are the teachers. Although they may be “heavy users” of Web 2.0 and cloud computing in private life, their

teacher training offers too little input on teaching and learning using computers and the Internet. As a result of the observation that 49% of (also older) teachers in Germany nevertheless use their computers “very often” for preparation, Cornelsen has developed “Digital Lesson Planners” to accompany its teaching publications. These planners contain digitalised pages of the book, multimedia elements to fit the course book, a digital curriculum planner which is able to allocate the available content and units to match exactly the number of

lesson periods available as well as detailed guidelines on how to use the book in lessons. A further example: the everpresent requirement for progress and diagnostic tests and individual learner support is catered for by means of Cornelsen’s Online Diagnosis Server. Teachers are able to create test logins for their children on this site, the students complete an online test and teachers can access a detailed evaluation within minutes and are able to select suitable supporting materials, print them off and hand them to their students for extra practice. Publishing houses – including Cornelsen – produced further products in response to the much more advanced digitalisation of private learning. Numerous software products from Cornelsen use the current entertainment genre in order to promote learning success, for example: the “Lextra” – detective stories, the Serious Games from the “Genius” Series, based on simulation software such as Sims, Maths and English trainers for Nintendo DS, and practice software for Business English or German, which can be downloaded onto iPods and iPhones from Apple’s AppStore.

: r W E N opula

ry tp Firs tive stoor c deteailable fone av & iPh iPod 4

The central role in the entertaining detective stories for learners of German is played by private detective Patrick Reich. Blackmail, theft, kidnapping or murder – whatever the case, Patrick Reich is your man. Although each “LernKrimi” story is separate in itself,


The future perspective indicates that learning and knowledge acquisition will increasingly take place online and by means of digital equipment. This development is facilitated by fast Internet connections (also in public places), the rapid spread of reasonably priced mobile end units such as netbooks and smart phones and the convergence of major media systems such as television, radio and the Internet. Schools face the challenge that their own complex and faultprone computer networks and computer rooms will increasingly be replaced by Cloud

Computing and students’ own private equipment. School authorities will realise that these

learning scenarios complement and support differentiated and individualised learning in the age of full-day schooling, mixed age and mixed ability groups. More and more digital products are thus being developed around printed course books. These latter still have their place in the classroom, along with the student’s laptop. Schwarzenegger, governor of IT-wonderland California, should perhaps have faith in his teachers and buy them more printed textbooks ;-). Gunter Becker Screenshots from ‘Liebe bis in den Tod’

Patrick’s life story is developed further with each case. Suitable for learners of German at CEFR level A2 – B1 Technical Requirements: suitable for all current iPhone models and iPod Touch (3.1. Update) Cornelsen International Newsletter 1/2010

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PORTRAIT

IMPRINT

Cornelsen Vocational Training

Kristin Kupsch tel.: +49 30 897 85 380 fax: +49 30 897 85 658 email: [email protected]

Cornelsen Vocational Training has up to now largely been known to our business partners through its English language materials. Series such as “Focus on . . .”, “Matters” and “Baustein . . .” have been very popular with their users for a long time. In order to take advantage of the opportunities for publishers which are arising as a result of the globalisation of the labour market, Cornelsen is expanding its range of vocational training materials. The emphasis of this expansion will include on the one hand the interdisciplinary subjects such as mathematics, information technology, economics and politics, and on the other hand increased attention to the development of

training materials for trades and professions within the German dual-training system (comprising in-company training and day release studies). Particular attention will be devoted to materials relating to the commercial employment sector. Materials relating to popular careers such as office professionals, retail sales personnel, wholesale and foreign trade specialists, and industrial management and clerical staff will be given priority. Further career areas for which materials will be produced include medical and dental assistants, physiotherapists and the caring professions such as nursing, geriatric care and healthcare workers. Materials will be

produced in areas new to the programme, including training materials for beauticians, hairdressers and social work professions involving personal care and childcare. Licenced editions of these materials are available already through the German-language publishers Veritas (for Austria) and Sauerländer (for Switzerland) and in China, Finland, Croatia, Sweden, the Czech Republic and Romania, successful vocational literature has already been published under licence. You too can update your careers training programme with Cornelsen’s vocational training publications. Licensees are very welcome.

For example: Care-o-theque: English in caring professions 192 p., hardback numerous illustrations 16.50 € ISBN 978-3-06-455176-3 Dentistry Matters: English for dental assistants 128 p., softback, numerous illustrations, 20.50 € ISBN 978-3-06-020063-4

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Informatics in business 440 p., hardback, CD-ROM included numerous illustrations 24.50 € ISBN 978-3-06-450154-6 Mathematics at university entrance level 680 p., hardback, numerous illustrations 35.95 € ISBN 978-3-06-450018-1

In Good Hands

Our Newsletter provides information about the Cornelsen Publishing Group. Our Newsletter also provides information about current publications from Cornelsen and is also available at our Website: www.cornelsen.com Our Newsletter also provides a forum for all those who wish to exchange ideas and to discuss their experience of using our books. We look forward to receiving your comments, suggestions and questions. Contacts: International Relations and Foreign Rights Holger Behm tel.: +49 30 897 85 341 fax: +49 30 897 85 658 email: [email protected]

Cornelsen Vocational Training: the team

JUST PUBLISHED

Martin Fielko Tel: +49 30 897 85 560 Fax: +49 30 897 85 658 E-Mail: [email protected] International Marketing and Sales Friederike Obermeier tel.: +49 30 897 85 532 fax: +49 30 897 85 499 email: friederike.obermeier@ cornelsen.de Martina Bartucz tel.: +49 30 897 85 465 fax: +49 30 897 85 277 email: [email protected] Karsten Ermlich tel.: +49 30 897 85 758 fax: +49 30 897 85 277 e-mail: [email protected] International Multimedia Development Vicente José Arioli tel.: +49 30 897 85 467 fax: +49 30 897 85 567 email: [email protected] Imprint Newsletter · Publisher: Cornelsen Verlag GmbH Mecklenburgische Str. 53 D-14197 Berlin

Health Care and Nursing; Health Care and Paediatric Nursing A Review by Marie-Luise Friedemann, PhD, RN

The book before me, Volume 3 of the series “In Good Hands – Health Care and Nursing; Health Care and Paediatric Nursing”, 736 pages long, has made a positive impression on me. Since I have never nursed in Germany, reading the book meant discovering anew the subject of nursing care and the roles involved. In the USA people often take the view that knowledge from third parties is somehow less valuable than one’s own. This book provides the proof that this attitude is wrong. Having intended to skim through the book, I found myself unable to skip any significant part: the contents were too gripping, entertaining and creative.

voyage of discovery of himself/ herself and how he/she relates to others. These are the topics which develop nursing care into a profession and nurses into experts. (. . .) Finally, a few remarks on my main interest in including the family in nursing care. Since working with parents and families is of primary importance in paediatric nursing, dealing with the viewpoint of the parents and its integration into the care programme is appropriate. Co-operation with parents, preparation for the discharge of the child and the nurses’ willingness to address the concerns of the parents will probably also gain importance in Germany. The role of family members is also addressed in topics relating to geriatric care. In geriatric nursing homes and home care, the main issue is integration. As a result of my research I have experienced

how important it is not only to tolerate family members but rather to integrate them as partners in the care regime. The basics of this topic are already dealt with in volume 1 of the series, in the detailed chapter “Beraten und Anleiten” [Advising and Guiding]. I am convinced that the series “In Good Hands” takes an important step into the future of nursing care. Review Dr. Marie-Luise Friedemann, PhD, RN Florida International University, Miami, Florida, USA [email protected]

In guten Händen Gesundheits- und Kinderkrankenpflege 896 p., hardback numerous illustrations 39.50 € ISBN 978-3-464-45302-5

Business and culture … … aren’t necessarily poles apart; they can support and complement each other, as shown by two new non-fiction publications Management by Socrates – what Philosophy has to offer Business reveals the advantages which philosophising can bring to business leaders. It is not a guidebook with hasty tips. On the contrary, it offers substantiated ideas to reflect upon. It encourages the reader to review his or her actions and thought processes, to question restraints and to search for new perspectives.

Editor & Co-ordinator: Holger Behm, Kristin Kupsch With contributions from: G. Becker, G. Deutz, Prof. A. Fearns, Dr. M.-L. Friedemann, C. Jesse, E. Schmidt-Dransfeld, Dr. G. Weimann, H. Ziburske Design und Production: Cornelsen Verlag, Advertising Dept. All rights reserved. No parts of this publication may be reproduced without the permission of the Cornelsen Publishing Group. Price changes reserved. Prices include VAT. Prices valid: 1.1.2010.

My adventure began with the instructions for the use of the book, a detailed description of how to interpret various colours, symbols, red and blue lines. Nevertheless, the stories, quotations, illustrations, caricatures, introductory pages, and research boxes made the text lively and realistic. (. . .) The book holds the attention of the reader, contrary to many English texts, which allow my thoughts to wander. The content of the book provides everything required for an expansion of the role of carer. Of course, more indepth study is required, but this book lays the foundation stone which widens the horizons of carers, clarifies the complexity of the caring professions and directs their attention to nursing care systems, healthcare policy, ecology, law and ethics relating to minorities and ethnic groups. Learning section 4 of the book sends the reader on a gripping

Management by Sokrates – What philosophy has to offer business

248 p. , illustrations, hardback 19.95 € ISBN 978-3-589-23676-3

Curtain up – for me instructs its readers to professionalise their personal presentation – voice, speech, expression, body language. The author draws on the experience of the Commedia dell’arte and offers a personality training programme using acting techniques.

268 p. + 2 CDs, illustrations, hardback 24.95 € ISBN 978-3-589-23708-1 Cornelsen International Newsletter 1/2010

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JUST PUBLISHED

OUR PARTNERS

A German as a Foreign Language Course Programme from A1 to C1 hasn’t been invented? Yes it has! – studio d! studio d, our tried and tested course for adult learners of German as a foreign language, has up to now taken students from levels A1 to B1. The course is theoretically well founded, has proved itself in practice and has been very well received by learners, who quickly gain confidence in language use. This has made studio d the most successful German as a Foreign Language course worldwide. Now the first German as a Foreign Language Course is to cover all levels from A1 to C1. Changing course series at intermediate level is finally a thing of the past. With its gentle progression from level B1 to B2, the intermediate

book provides a comprehensive guide for students. The learnerfriendly progression is based on the Common European Framework of Reference for Languages. In a total of three volumes (two of them at B2 level) learners reach level C1. The lexis is systematically expanded, whereby idioms and expressions are given special attention. The clearly-structured grammar sections are presented in context. Supporting drills and exercises enable learners to make lasting improvements in their communicative competences. Authentic texts on a variety of current topics motivate course participants to speak. The well

LICENCEES

designed area studies (about Germany, Austria, Switzerland and Luxemburg) are expanded by an intercultural perspective. Regular self-evaluation and integrated examination preparation help the learner to assess his or her progress. For example: studio d B2 / Part 1 course book + CD approx. 232 pages, numerous illustrations, softback approx. 19.95 € ISBN 978-3-06-020094-8 Release: 2010

Communication: without a hitch The course book Communication in Business is aimed at learners of German as a Foreign Language with a prior ability level equivalent to B1 of the Common European Framework of Reference for Languages. As is the case with the other titles in our series Professional Communication – this book is intended for young adults in vocational training at school or in companies, as well as for students preparing for work placement or a career start. The content has been carefully chosen to enable learners to identify with young adults in Germany through Cornelsen Verlag 14328 Berlin

topics and tasks based around current German vocational training programmes. Learners are involved and motivated by the use of interesting case studies (from intercultural studies, for example) and communicative situations. Emphasis is placed on the development and use of strategies and the breaking down of inhibitions relating to productive skills. Included are exercises for self-evaluation and self-assessment in each unit, where the materials presented can be revised and consolidated under the heading “Meine persönlichen Dateien” (My Files). E-Mail: [email protected]

Czech Republic Grada Publishing, a.s. U Pruhonu 22 170 00 Prague 7 contact: Magdalena Brenkova tel: 00420 2 20386412 fax: 00420 2 20386 400 email: [email protected] Our titles: • Das professionelle 1x1: 99 Tipps für erfolgreiche Werbung, Psychologie – Vorsprung im Job, Guerilla Marketing, 99 Tipps für den erfolgreichen Führungsalltag, Bewerben auf Englisch Republic of Korea Galmaenamu Publishing Co. Gyeonggi-do Goyang-si Deokyang-gu Hwajeong-dong Dalbit Villiage, #205–707, 412–735, contact: Ms Sun-Kyung Park tel: 0082 (0)31–967-5596 fax: 0082 (0)31–967-5597 email: [email protected] or her agency: Mrs Toni Kim, [email protected] Our titles: • Das professionelle 1x1: Psychologie – Vorsprung im Job, 99 Tipps für den erfolgreichen Führungsalltag

SALES PARTNERS

Communication in Business student‘s book+ CD-ROM with glossaries in 11 languages* 192 pages, illustrated, softback 14.95 € ISBN 978-3-464-21236-3 * English, French, Greek, Italian, Dutch, Russian, Czech, Turkish, Polish, Portuguese and Spanish

Cornelsen online www.cornelsen.de/international

Argentinia Das Haus des Buches Cnel. Dupuy 6001 E. del Lago 213 1842 Canning Buenos Aires contact: Karin Veronica Arenas tel: 0054 (0) 810–333-4105 email: [email protected] Japan Goethe Book Co. Ltd. 2-5-9-1F Minami-Aoyama Minato-ku Tokyo, 107-0062 tel: 0081 3 5771 6511 email: [email protected] To be continued …

Cornelsen is the German Member of the European Educational Publishers Group P936392 02.09